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100% Pure Moisturizer Review

By Kaitlyn Bader —

After reading fabulous fellow PN blogger Hannah Tice’s article about 100% Pure Cosmetics, I was itching to try some.  I had been hawking the website for coupons and deals, ready to splurge on over $50 of merchandise to get the “free shipping”, when I happened upon a slew of 100% Pure products one day at Ulta.  (FYI, It’ also sold at The Vitamin Shoppe. As with any store, call your location to see their offerings.)

Before I divulge on my experience with 100% Pure Moisturizer, you should know a few things:  I was obsessed with makeup as a teen, preteen, etc., and in acting school I spent hours practicing make up just for fun and driving my boyfriend insane before Halloween parties. But, I’ve reformed my ways.  To let my skin breathe, I try to wear as little makeup as possible, and sometimes I don’t wear any.  If I could just transport Francis Capra’s lashes onto my lids, I’d either never need makeup again, or I’d scare small children with my spider eyes.  The point is, of the few cosmetics that I do use–mascara, concealer, tinted lip balm, moisturizer, and sometimes blush or luminizing cream, or some occasional extra like eyeliner or lipstick–I want these products to be all- stars, bonus points if they’re multi-functional.

So, I purchased the 100% Pure Pink Grapefruit Nourish Body Cream, which at $17 was mucho dinero for only 8fl. oz. But, you get what you pay for.  In the vein of natural beauty it’s amazing.  The Pink Grapefruit Nourish Body Cream has all of its bases covered, including:

  • Safe Packaging–The packaging is BPA and Phthalate free. *Bonus Points, because this is rare.
  • Gluten Free–Safe for my gluten free homies.
  • It’s vegan! & Cruelty Free–(Is this not the same thing? Or, are they talking about human cruelty, like making the workers listen to Justin Bieber? Maybe they play The Black Keys for them instead.)
  • Eat it!–(No, don’t!) Almost every single ingredient is something you’d want to throw into a smoothie and eat.  So, that it’s touted as containing “antioxidants + vitamins” is actually believable. (See ingredients list at bottom of page.)
  • Somewhat Organic–It contains a decent amount of organic ingredients.
  • Nice Packaging–The packaging is simple, but spa-like with a picture of a grapefruit.  This is a weird pet peeve of mine, but I don’t like it when packaging is strange and brainwashing, making me feel like I should be using the lotion in Scandinavia sipping hot cocoa after a romantic day of skiing.  I like that 100% Pure is saying “This is a moisturizer, not a vacation that will never happen.”
  • Long Lasting–It lasts all day, carrying the torch as the longest lasting moisturizer I’ve tried to date.
  • Skin Softening–My knuckles get so dry in the winter that they crack and bleed sometimes, and even organic cocoa butter doesn’t help.  This product did more than keep my hands moisturized–it made them soft, and in my experience natural moisturizers are not very softening.
  • Clean & Non Greasy–It’s not at all greasy. The consistency of the body cream is much thinner than a typical moisturizer, but again, don’t let that fool you–it penetrates deeply and lasts.
  • A Little = A Lot–So, you can stretch that $17 out for a while…
  • Smells So Fresh–The fragrance is light and refreshing, like grapefruit sorbet.
  • Too Much To DIY–You could make a natural product yourself with fruits and oils, but the consistency wouldn’t be nearly as good.  The problem with DIY moisturizer is that if you don’t get the consistency just right, it will rub off on your clothes, your floors, anything you touch, and leave a grease mark. (I know from experience, and I’m sorry to those novels I’ve borrowed from friends that wear my mark!)
  • It was featured in a German magazine--Ok, let’s face it.  Europeans have it all over us when it comes to beauty (Covergirl ain’t got nothin’ on Clarins!) because they know high quality.
  • Aromatic--Since the fragrance is so natural and non-irritating, I use it as an aromatherapy treatment of sorts to perk myself up midday.


It’s the best natural moisturizer I’ve tried to date, and I’ve tried just about everything that Whole Foods sells and some semi-natural concoctions.  100% Pure is in no way paying me to say this (that would be great, though…), and my opinion is just that–an opinion.  I have more oily skin with occasional dry spots, but someone else might find it does nothing for them.  See for yourself, but do splurge and try 100% Pure at least once because it is what it claims to be!

 Ingredients: Organic Aloe Barbadensis Leaf Juice*, Organic Rosa Centifolia Flower Water (Rose Hydrosol)*, Theobroma Cacao Seed (Cocoa) Butter, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grapeseed) Seed Oil, Organic Rosa Canina (Rosehip Oil) Seed Extract3, Euphorbia Cerifera (Candelilla Wax) Etract, Ribes Nigrum (Blackcurrant) Seed Oil, Tocopherol (Vitamin E), Ascorbyl Palmitate (Vitamin C), Citrus Paradisi (Pink Garpefruit Essential Oil) Peel Oil and Resveratrol. Extracts of Organic Coffee Arabica (Kona Green Coffee)*, Organic Prunus Serotina (Wild Cherry) Fruit*, Punica Granatum (Pomegranate), Organic Rubus Idaeus (Raspberry) Fruit*, Rubus Fruticosus (Blackberry) Fruit and Organic Camelia Sincnsis (White Tea) Leaf*, Rosmarinus Officinalis (Rosemary) Leaf, Origanum Vulgare (Oregano) Leaf , ThymusVulgaris (Thyme) Flower/Leaf, Euterpe Oleracea (Acai Berry) Fruit , Organic Camellia Sinensis (Green Tea)Leaf*, Garcinia Mangosteen (Mangosteen) Peel, Lycium Barbarum (Goji Berry) Fruit, Aristotelia Chilensis (Maqui Berry), Sambucus Canadensis (Elderberry) and Vitis Vinifera (Muscadine Grape) Skin, Lonicera Caprifolium (Japanese Honeysuckle) and Hydrastis Canadersis (Goldenseal). Citric Adid, Hamamelis Virginiana Water (Witch Hazel), Ethyl Alcohol (Grain), Citral**, Limonene** and Linalool**.

**Component of essential oil * Certified Organic.

Kate Bader-Autoimmune Ally

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